Marketing Theory and Practice

Name: Marketing Theory and Practice
SKU: 9789630580991
Price: 8780 HUF
Availability: InStock

This volume of the series was compiled by the heads of the marketing departments of Hungarian universities leading in the field of marketing education and research. The authors of the studies and essays that make up this 6th volume of the „Transition Competitiveness and Economic Growth" series dedicate the book to Professor Pál Tomcsányi, a member of the Hungarian Academy of Sciences on the occasion of his 80th birthday.

Bővebben

8 780 Ft

A vásárlás után járó pontok: 176 Ft

Részletek

ISBN: 9789630580991

Kiadó: Akadémiai Kiadó

Szerző: Rekettye Gábor, Berács József, Lehota József, Piskóti István

Adatok

Cikkszám

9789630580991